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Selected Co

Selected Co
Project

Selected Co

Work
Creative Direction Content Creation Digital Design Digital Strategy Paid Social Display Advertising
Client
Selected Co
One of our favourite projects to date - we helped launch the first masterclass styling platform in Australia. All social strategy, content, digital advertising by Northbrook.

Never feel lost for what to wear, ever again.

We have worked with Selected since it's inception in late 2020 to present. Selected is a subscription based online styling platform created by Elliot Garnaut and Jess Pecoraro. We helped pioneer the masterclass style video within the fashion space in Australia. Selected has been received extremely well, with the platform continuing to grow quickly.

The job

With no consumer data or previous market research, team Northbrook successfully designed and implemented:

  • Creative Direction
  • Tone of Voice
  • Social Media Strategy
  • Consumer Personas
  • Digital Strategy
  • Brand Look + Feel
  • Photography + Videography

The results

  • 1.8x ROAS
  • 10,000 followers in 4 months
  • 3.8% engagement rate
  • 10% month on month follower growth rate
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